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1.

Cover image for N6 marketing research. Student's book

N6 marketing research. Student's book

by

Van der Merwe, R.

Format:

Books

Publication Date

2019

Excerpt:

N6 marketing research. Student's book / Van der Merwe, R.

Available: Copies:

2.

Cover image for Marketing research essentials

Marketing research essentials

by

McDaniel, Carl, Jr., 1941-

Format:

Books

Publication Date

2004

Excerpt:

SPSS Student Version 11.0 for Windows

Available: Copies:

3.

Cover image for Marketing research.

Marketing research.

Marketing research.

by

Wiid, JA.

Format:

Books

Publication Date

2021

Excerpt:

1:OS-STUDENT

Available: Copies:

4.

Cover image for Marketing research : using analytics to develop market insights

Marketing research : using analytics to develop market insights

by

McDaniel, Carl, Jr., 1941- author.

Format:

Books

Publication Date

2021

Excerpt:

1:OS-STUDENT

Available: Copies:

5.

Cover image for Marketing research : Asia-Pacific edition

Marketing research : Asia-Pacific edition

by

Zikmund, William G., author.

Format:

Books

Publication Date

2017

Excerpt:

1:OS-STUDENT

Available: Copies:

6.

Cover image for Essentials of marketing research

Essentials of marketing research

by

Hair, Joseph F. 1944- VerfasserIn.

Inhaltsverzeichnis http://www.gbv.de/dms/zbw/864664656.pdf

Format:

Books

Publication Date

2017

Excerpt:

1:OS-STUDENT

Available: Copies:

7.

Cover image for Essentials of marketing research : a hands-on orientation

Essentials of marketing research : a hands-on orientation

by

Malhotra, Naresh K. author.

Format:

Books

Publication Date

2015

Excerpt:

1:OS-STUDENT

Available: Copies:

8.

Cover image for Marketing research

Marketing research

Marketing research

by

Wiid, Jan.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1172030&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

inferential statistics or statistical significance causes many students to close their minds and develop a

Available: Copies:

9.

Cover image for To analyse the perceived attitude of Bankmed medical scheme members, age 18-30 years, towards the medical aid within the framework of the Censydiam model

To analyse the perceived attitude of Bankmed medical scheme members, age 18-30 years, towards the medical aid within the framework of the Censydiam model

To analyse the perceived attitude of Bankmed medical scheme members, age 18-30 years, towards the medical aid within the framework of the Censydiam model

by

Bam, Michelle.

Format:

Computer file

Publication Date

2015

Excerpt:

1:OS-STUDENT

Available: Copies:

10.

Cover image for Gender based programmes final report

Gender based programmes final report

Gender based programmes final report

by

Sibeko, M.

Format:

Computer file

Publication Date

2015

Excerpt:

1:OS-STUDENT

Available: Copies:

11.

Cover image for A study into the recent popularity of corsets

A study into the recent popularity of corsets

A study into the recent popularity of corsets

by

Jobson, Ellen Kelly.

Format:

Manuscript

Publication Date

2015

Excerpt:

1:OS-STUDENT

Available: Copies:

12.

Cover image for Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

by

Makhafola, Kelebogile.

Format:

Manuscript

Publication Date

2015

Excerpt:

1:OS-STUDENT

Available: Copies:

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Subject: Marketing research.

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Author

McDaniel, Carl, Jr., 1941-

(8)

Zikmund, William G.

(8)

Churchill, Gilbert A.

(6)

Gates, Roger H., 1942-

(6)

Malhotra, Naresh K.

(6)

Aaker, David A.

(5)

Babin, Barry J.

(5)

Hair, Joseph F.

(5)

Bush, Robert P.

(4)

(4)

Kumar, V., 1957-

(4)

Ortinau, David J.

(4)

(3)

Diggines, Colin.

(3)

Stevens, Robert E., 1942-

(3)

(3)

Blackwell, Roger D.

(2)

Burns, Alvin C.

(2)

Bush, Ronald F.

(2)

Cant, M. C. (Michael Colin), 1957-

(2)

D'Alessandro, Steven, author.

(2)

Dillon, William R.

(2)

Engel, James F.

(2)

Firtle, Neil H.

(2)

Hawkins, Del I.

(2)

Iacobucci, Dawn.

(2)

Kotzé, Theuns, 1969-

(2)

(2)

Loudon, David L.

(2)

Madden, Thomas J.

(2)

Miniard, Paul W.

(2)

Suter, Tracy A.

(2)

Tull, Donald S.

(2)

Winzar, Hume, author.

(2)

(2)

Aaker, David A., author.

(1)

(1)

Alexander, Jim, 1950-

(1)

American Marketing Association.

(1)

(1)

Babin, Barry J., author.

(1)

Babin, Barry, author.

(1)

Bagozzi, Richard P.

(1)

Baines, Paul, 1973-

(1)

(1)

Barker, Raymond F.

(1)

Bearden, William O., 1945-. Handbook of marketing scales.

(1)

Beckley, Jacqueline H.

(1)

Belk, Russell W., author.

(1)

Berndt, A. (Adele), 1966-

(1)

Blair, Edward, 1923-

(1)

Block, Martin P., 1946-

(1)

Block, Tamara Brezen.

(1)

(1)

Boshoff, Christo.

(1)

Brace, Ian, 1949-

(1)

Bradley, Nigel, 1958-

(1)

Bradley, Nigel.

(1)

Burgess, Steven M.

(1)

Bush, Robert P., VerfasserIn.

(1)

Callingham, Martin.

(1)

Celsi, Mary Wolfinbarger VerfasserIn.

(1)

Chansarkar, B. A.

(1)

(1)

Chisnall, Peter M.

(1)

Clow, Kenneth E.

(1)

Cooper, Donald R.

(1)

(1)

D.E. Visuals (Firm)

(1)

Danziger, Pamela N.

(1)

Davis, John, 1960 February 17-

(1)

Davis, John, 1960 February 17- author.

(1)

Day, George S., author.

(1)

(1)

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Evans, Martin (Martin J.)

(1)

Farris, Paul W.

(1)

Fischer, Eileen, 1959- author.

(1)

Fletcher, J. H.

(1)

(1)

Gates, Roger, 1942- author.

(1)

(1)

Gerber-Nel, C. (Charlene)

(1)

Hair, Joseph F. 1944- VerfasserIn.

(1)

Hair, Joseph F., 1944-

(1)

(1)

(1)

Hill, Nigel, 1952-

(1)

Housden, Matthew.

(1)

Institute of Marketing Management.

(1)

James, Karen E.

(1)

Jobson, Ellen Kelly.

(1)

Kaden, Robert J.

(1)

Katz, Georgina.

(1)

Kolb, Bonita M.

(1)

Kozinets, Robert V., 1964- author.

(1)

Kumar, V., 1957- author.

(1)

Lamb, Charles W.

(1)

Leone, Robert P., author.

(1)

Lewis, Roger, 1944 September 27-

(1)

(1)

Lopetcharat, Kannapon.

(1)

Lowe, Ben, 1978- author.

(1)

Lowe, Ben, 1978-, author.

(1)

Luck, David Johnston.

(1)

Makhafola, Kelebogile.

(1)

Malhotra, Naresh K. author.

(1)

Market Research Society.

(1)

(1)

McDaniel, Carl D. Contemporary marketing research.

(1)

McDaniel, Carl, Jr., 1941- author.

(1)

Mouncey, Peter.

(1)

Moutinho, Luiz.

(1)

Mujeer, A. Qasim.

(1)

Mullins, John W. (John Walker)

(1)

Nel, D. (Daniel)

(1)

(1)

Netemeyer, Richard G., 1956-

(1)

Ng, Irene C. L., author.

(1)

Ortinau, David J., VerfasserIn.

(1)

Paredes, Maria Dulce.

(1)

(1)

Popcorn, Faith.

(1)

(1)

Prince, Melvin.

(1)

Raaij, W. Fred van.

(1)

Racom Communications.

(1)

Rees, Rhiannon.

(1)

(1)

Roe, Michael, 1931-

(1)

Rousseau, Deon.

(1)

(1)

Rädel, F. E. (Fritz E.)

(1)

Schindler, Pamela S.

(1)

(1)

Silver, Lawrence S., 1948-

(1)

Smith, D. V. L. (David Van Lloyd)

(1)

Sponder, Marshall.

(1)

Sterne, Jim, 1955-

(1)

Stevens, Robert E., 1942- Market analysis.

(1)

Stone, Merlin, 1948-

(1)

Sudman, Seymour.

(1)

Trevitt, Roger.

(1)

(1)

Underhill, Paco.

(1)

Van Wyk, H. de J.

(1)

Van der Merwe, R.

(1)

Versfeld, R. Andrew.

(1)

(1)

Webb, John R. (John Richard), 1949-

(1)

Wegner, Trevor.

(1)

(1)

(1)

Worcester, Robert M.

(1)

Wrenn, Bruce. Marketing research.

(1)

Zikmund, William G., author.

(1)

Zikmund, William, author.

(1)

Format

(109)

Electronic Resources

(5)

(5)

(3)

(1)

Item Category 1

Material Type

Language

(123)

Library

Shelf Location

Publication Date

Subject

Consumer behavior.

(12)

(11)

Marketing research -- Case studies.

(8)

Marketing research -- South Africa.

(6)

Marketingforschung.

(6)

Marktforschung.

(6)

Consumers -- Research.

(4)

Marketing -- Recherche.

(4)

(3)

Customer relations.

(3)

Marketing research -- Methodology.

(3)

Marktonderzoek.

(3)

(3)

Consumers -- South Africa.

(2)

Internet marketing.

(2)

Marketing -- Evaluation.

(2)

Marketing -- Mathematical models.

(2)

Marketing research -- Problems, exercises, etc.

(2)

(2)

(2)

Qualitative research.

(2)

(2)

Administración.

(1)

Betriebliche Kennzahl.

(1)

(1)

Branding (Marketing)

(1)

(1)

Consumer behavior -- Research.

(1)

Consumer behaviour

(1)

Consumer behaviour.

(1)

Consumer profiling.

(1)

Consumer satisfaction -- Evaluation.

(1)

Customer relations -- Management.

(1)

Database marketing.

(1)

(1)

(1)

Gestion par objectifs.

(1)

Industrial marketing -- Management.

(1)

Industrial marketing -- Research.

(1)

Information technology -- Economic aspects.

(1)

Internet searching.

(1)

Investigaciones.

(1)

(1)

(1)

(1)

Leistungskennzahl.

(1)

Marketing - Recherche.

(1)

Marketing -- Research.

(1)

Marketing -- South Africa.

(1)

Marketing -- Statistical methods -- Problems, exercises, etc.

(1)

Marketing -- Statistical methods.

(1)

Marketing Mathematical models

(1)

Marketing Research

(1)

Marketing research

(1)

Marketing research -- Computer network resources.

(1)

Marketing research -- Study and teaching.

(1)

Marketingaudit.

(1)

Marketingmanagement

(1)

Marktforschung -- Südafrika.

(1)

Mathematisches Modell

(1)

Mercadeo -- Investigaciones.

(1)

(1)

(1)

Motivation research (Marketing)

(1)

New business enterprises -- Planning.

(1)

Onderzoeksmethoden.

(1)

Online social networks -- Economic aspects.

(1)

Prévision économique.

(1)

(1)

SPSS for Windows

(1)

SPSS for Windows.

(1)

(1)

(1)

Social media -- Economic aspects.

(1)

(1)

Stereotypes (Social psychology) in mass media.

(1)

Target marketing.

(1)

Technological innovations -- Economic aspects.

(1)

(1)

Verbraucherverhalten.

(1)

Wörterbuch (Fachlexikon)

(1)

comportement du consommateur -- recherche scientifique.

(1)

consommateur -- recherche scientifique.

(1)

marketing -- recherche scientifique.

(1)

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