N6 marketing research. Student's book / Van der Merwe, R.

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Marketing Research 3rd Asia Pacific edition continues to equip students with the knowledge and

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is key to a successful marketing strategy. This book guides the student in designing, conducting and

Designed for students, scholars, and marketing research practitioners, this book is designed to

practice cases (including an SPSs 11.0 data disk) offer engaging real-world problems that test the student's

Balancing theoretical and practical elements of marketing research and showing students how to

SPSS Student Version 11.0 for Windows

incorporated in the MRS Code of Conduct. This is an invaluable guide for students, market researchers and non

Advanced Methods of Marketing Research has been specially compiled for students on advanced