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1. 
Cover image for Evaluating the success of real-time content marketing on twitter during live sporting events
Evaluating the success of real-time content marketing on twitter during live sporting events
Evaluating the success of real-time content marketing on twitter during live sporting events
by 
Rangasamy, Rikashni.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Evaluating the success of real-time content marketing on twitter during live sporting events /
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2. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
.Extended Use Product Research for Predicting Market Success / Stephanie Plunkett -- 9.1.1.Balancing two
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3. 
Cover image for Leading edge marketing research : 21st-century tools and practices
Leading edge marketing research : 21st-century tools and practices
by 
Kaden, Robert J.
Format: 
Books
Publication Date 
2012
Excerpt: 
and Drivers of Brand Success / William Pink, Phillip Herr, Dorothy Fitch -- Part 3: Qualitative
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