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Essentials of marketing research : putting research into practice

Clow, Kenneth E.

Format:

Books

Publication Date

2014

Excerpt:

Objectives -- Introduction -- Why Use Survey Research -- Survey Research Time Frame -- Types of Errors in

Available: Copies:

The essentials of marketing research

Silver, Lawrence S., 1948-

Format:

Books

Publication Date

2013

Excerpt:

Europska Databanka -- Case 18 Northside Chiropractic Services -- Case 19 Internet Versus Mail Surveys

Available: Copies:

Marketing research

Wiid, Jan.

Format:

Books

Publication Date

2013

Excerpt:

-- Collecting primary data: qualitative techniques -- Collecting primary data: surveys, observation and

Available: Copies:

Product innovation toolbox : a field guide to consumer understanding and research

Beckley, Jacqueline H.

Format:

Books

Publication Date

2012

Excerpt:

-- 7.1.2.Kano satisfaction survey step by step -- 7.1.3.Comparison with degree of importance surveys

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The handbook of online and social media research : tools and techniques for market researchers

Poynter, Ray.

Cover image http://catalogimages.wiley.com/images/db/jimages/9780470710401.jpg

Format:

Books

Publication Date

2010

Excerpt:

-- Online Quantitative Survey Research -- 1 Overview of Online Quantitative Research -- 2 Web Survey Systems

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Handbook of customer satisfaction and loyalty measurement

Hill, Nigel, 1952-

Format:

Books

Publication Date

2006

Excerpt:

-- 5. Survey objectives -- 6. Understanding customer behavior -- 7. Exploratory research -- 8. Sampling

Available: Copies:

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