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11 Results Found

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The new business road test : what entrepreneurs and executives should do before writing a business plan

Mullins, John W. (John Walker)

Format:

Books

Publication Date

2010

Excerpt:

The new business road test : what entrepreneurs and executives should do before writing a business

Available: Copies:

Essentials of marketing research : putting research into practice

Clow, Kenneth E.

Format:

Books

Publication Date

2014

Excerpt:

-Experimental Designs -- Time Series Design -- Time Series Control Group Design -- Test Markets -- Challenges of Test

Available: Copies:

The essentials of marketing research

Silver, Lawrence S., 1948-

Format:

Books

Publication Date

2013

Excerpt:

students develop and test their research and analytical skills.

Available: Copies:

Product innovation toolbox : a field guide to consumer understanding and research

Beckley, Jacqueline H.

Format:

Books

Publication Date

2012

Excerpt:

of validation tests -- 9.2.7.Central location test -- 9.2.8.Home-use test -- 9.2.9.Test market: Small

Available: Copies:

Marketing research essentials.

McDaniel, Carl, Jr., 1941-

Format:

Books

Publication Date

2010

Excerpt:

collection : experimentation and test markets -- 9.The concept of measurement and attitude scales -- 10

Available: Copies:

Marketing research : text and cases

Wrenn, Bruce.

Format:

Books

Publication Date

2007

Excerpt:

practice cases (including an SPSs 11.0 data disk) offer engaging real-world problems that test the student

Available: Copies:

Marketing research

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003057663.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0703/2003057663-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley039/2003057663.html

Format:

Books

Publication Date

2004

Excerpt:

-- A VideOcart Test for Bestway Stores -- Sperry/MacLennan Architects and Planners -- Phillips

Available: Copies:

Marketing research

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix05/00035933.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009107624&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009107624&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1144937
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/00035933.html

Format:

Books

Publication Date

2001

Excerpt:

-- A VideOcart Test for Bestway Stores -- Sperry/MacLennan Architects and Planners -- Phillips

Available: Copies:

Marketing research : a practical approach for the new Millennium

Hair, Joseph F.

Format:

Books

Publication Date

2000

Excerpt:

methods and errors -- Ch. 10. Causal research: experiments, test markets, and observation methods -- Part

Available: Copies:

10.

Marketing research

Aaker, David A.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/onix03/97021710.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007932683&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97021710-d.html
Inhaltsverzeichnis Marketing research

Format:

Books

Publication Date

1998

Excerpt:

-- A VideOcart Test for Bestway Stores -- Sperry/MacLennan Architects and Planners -- Phillips

Available: Copies:

11.

Advanced methods of marketing research

Bagozzi, Richard P.

Format:

Books

Publication Date

1994

Excerpt:

renowned scholars. Questions and exercises are included to test and extend the reader's knowledge and

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