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Print
by 
Loxton, Guy.
Format: 
Manuscript
Publication Date 
2009
Excerpt: 
How does challenger brand thinking enhance strategic sport sponsorship / Loxton, Guy.
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2. 
Cover image for Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Statistics Review -- Dealing With Data -- Summary -- Glossary of Key Terms -- Critical Thinking Exercises
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3. 
Cover image for Leading edge marketing research : 21st-century tools and practices
by 
Kaden, Robert J.
Format: 
Books
Publication Date 
2012
Excerpt: 
, Larry Irons -- 10: Diving Deep: Using ZMET to Unearth Insights About Unconscious Consumer Thinking
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4. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
.Conductive thinking -- 6.2.4.Getting started -- 6.2.5.Plunging into illumination -- 6.2.6.Taking action -- 6
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5. 
Cover image for Marketing research : a practical approach
by 
Kolb, Bonita M.
Format: 
Electronic Resources
Publication Date 
2008
Excerpt: 
both critical thinking and hands-on application, the textbook contains: several real life case studies
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