Search Results for Value.

Creating new markets in the digital economy : value and worth

Ng, Irene C. L., author.

Format:

Books

Publication Date

2014

Excerpt:

Creating new markets in the digital economy : value and worth / Ng, Irene C. L., author.

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Is game simulation adding value towards brand management and leadership in adolescents?

Digue, Sarah-Ann.

Format:

Manuscript

Publication Date

2014

Excerpt:

Is game simulation adding value towards brand management and leadership in adolescents? / Digue

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Measuring marketing : 103 key metrics every marketer needs

Davis, John, 1960 February 17-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html

Format:

Books

Publication Date

2007

Excerpt:

customer lifetime value -- 27. Consumer franchise -- 28. Retention rate -- 29. Churn rate -- 30. New

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Handbook of customer satisfaction and loyalty measurement

Hill, Nigel, 1952-

Format:

Books

Publication Date

2006

Excerpt:

1. Introduction -- 2. Why measure customer satisfaction? -- 3. Loyalty -- 4. The value-profit chain

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Questions that sell : the powerful process for discovering what your customer really wants

Cherry, Paul.

Table of contents http://www.loc.gov/catdir/toc/ecip063/2005033216.html

Format:

Books

Publication Date

2006

Excerpt:

create value so price is no longer an issue -- Appendix B. Using e-mail and voice mail -- Appendix C

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Marketing research

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003057663.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0703/2003057663-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley039/2003057663.html

Format:

Books

Publication Date

2004

Excerpt:

International Marketing Research Process -- The Value of Research Information Using Bayesian Decision Theory

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Marketing research

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix05/00035933.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009107624&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009107624&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1144937
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/00035933.html

Format:

Books

Publication Date

2001

Excerpt:

International Marketing Research Process -- The Value of Research Information Using Bayesian Decision Theory

Available: Copies:

Marketing research

Aaker, David A.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/onix03/97021710.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007932683&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97021710-d.html
Inhaltsverzeichnis Marketing research

Format:

Books

Publication Date

1998

Excerpt:

International Marketing Research Process -- The Value of Research Information Using Bayesian Decision Theory

Available: Copies:

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