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1. 
Cover image for Creating new markets in the digital economy : value and worth
by 
Ng, Irene C. L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Creating new markets in the digital economy : value and worth / Ng, Irene C. L., author.
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by 
Digue, Sarah-Ann.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Is game simulation adding value towards brand management and leadership in adolescents? / Digue
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3. 
Cover image for Marketing research
by 
Aaker, David A., author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Normal, Cummulative Probability in Right-Hand Tail for Positive Values of z; Areas Are Formed by Symmetry
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4. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- References -- 7.Tools for Up-Front Research on Understanding Consumer Values -- 7.1.Kano Satisfaction Model
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