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Essentials of marketing research : putting research into practice

Clow, Kenneth E.

Format:

Books

Publication Date

2014

Excerpt:

Research -- Online Observation -- Social Media Monitoring -- Text Mining -- Web Tracking -- Link Analysis

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Marketing research : tools & techniques

Bradley, Nigel, 1958- author.

Format:

Books

Publication Date

2013

Excerpt:

-to-business research -- 12. International research -- 13. Audience and advertising research -- 14. Web metrics.

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The handbook of online and social media research : tools and techniques for market researchers

Poynter, Ray.

Cover image http://catalogimages.wiley.com/images/db/jimages/9780470710401.jpg

Format:

Books

Publication Date

2010

Excerpt:

-- Online Quantitative Survey Research -- 1 Overview of Online Quantitative Research -- 2 Web Survey Systems

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Karma queens, geek gods, and innerpreneurs

Rentel, Ron.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0703/2006033801-b.html
Table of contents only http://www.loc.gov/catdir/toc/ecip074/2006033801.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0710/2006033801-d.html

Format:

Books

Publication Date

2007

Excerpt:

of consumer life and C-types applied -- The psyche construct -- The C-type construct in a Web

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Understanding & designing marketing research

Webb, John R.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=004630075&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht004412759.PDF

Format:

Books

Publication Date

1992

Excerpt:

658.83 WEB

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