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Marketing 4.0 : moving from traditional to digital

Kotler, Philip, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live

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Books

Publication Date

2017

Excerpt:

Marketing 4.0 : moving from traditional to digital / Kotler, Philip, author.

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Cover image for Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm

Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm

Gummesson, Evert, 1936-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=879338&custom_att_2=simple_viewer

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Books

Publication Date

2002

Excerpt:

Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion

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Consumer behaviour : market segmentation.

Schiffman, Leon G. Consumer behaviour 4th ed.

Format:

Books

Publication Date

2011

Excerpt:

Schiffman, Leon G. Consumer behaviour 4th ed.

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Marketing communication : an integrated approach

Cant, Michael

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Books

Publication Date

2025

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Services marketing : integrating customer focus across the firm

Zeithaml, Valarie A.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html

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Books

Publication Date

2024 2013

Excerpt:

pt. 4. Aligning Service Design and Standards. Ch. 8. Service Innovation and Design -- Ch. 9

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Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2024

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Marketing communications

Egan, John, 1952- author.

Format:

Books

Publication Date

2023

Excerpt:

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Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

Environment -- 4. Managing Marketing Information to Gain Customer Insights -- 5. Consumer Markets and Buyer

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Marketing 5.0 : technology for humanity

Kotler, Philip, author.

https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site

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Books

Publication Date

2021

Excerpt:

"Famous for inventing 'The 4 P's of Marketing' Professor Phil Kotler's textbooks have trained

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10.

Principles of strategic communication

Holtzhausen, Derina Rhoda, author.

Format:

Books

Publication Date

2021

Excerpt:

-- 3. The Concept of Strategy -- 4. The Three Management Levels of Strategic Communication -- 5. Ethics

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11.

Marketing communication : an integrated approach

Koekemoer, Ludi.

Format:

Books

Publication Date

2020

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12.

Strategic marketing : theory and application for competitive advantage

Venter, Peet, 1964-

Format:

Books

Publication Date

2020

Excerpt:

--Section --4: Contemporary issues in marketing --10. Marketing metrics --11. Current issues in marketing.

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