Marketing 6.0 : the future is immersive / Kotler, Philip, author.

Marketing outcomes for business managers. 6, Marketing strategies / Smit, Leon.

Study guide for use with Marketing, 6th edition, [by] Berkowitz ... [et al.]

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pt. 3. Understanding Customer Requirements. Ch. 5. Listening to Customers through Research -- Ch. 6

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Behavior -- 6. Business Markets and Business Buyer Behavior -- Part 3 Desingning a Customer Value

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and Societal Issues -- 6. Research -- 7. Strategic Communication Planning -- 8. Stakeholders -- 9

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market segments --6. Marketing strategies in the life cycle --7. Branding and positioning --Section 3