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Introduction to marketing

McDaniel, Carl, Jr., 1941-

Format:

Books

Publication Date

2011

Excerpt:

'Introduction to Marketing' gives students the ability to recognize how much marketing principles

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Juicing the orange : how to turn creativity into a powerful business advantage

Fallon, Pat.

Table of contents http://www.loc.gov/catdir/toc/ecip065/2005036310.html

Format:

Books

Publication Date

2006

Excerpt:

Creative ability in business.

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Creative marketing : an extended metaphor for marketing in a new age

Fillis, Ian.

Format:

Books

Publication Date

2006

Excerpt:

Creative ability in business.

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The business marketing course : managing in complex networks

Ford, David, 1944-

Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001056905.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0664/2001056905-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/2001056905.html

Format:

Books

Publication Date

2002

Excerpt:

: Fulfilling the Promise -- Introduction: difficulties in fulfilment -- Understanding transfer ability

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Welcome to the creative age : bananas, business and the death of marketing

Earls, Mark.

Table of contents http://www.loc.gov/catdir/toc/wiley031/2002512721.html

Format:

Books

Publication Date

2002

Excerpt:

Creative ability in business.

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Strategic market management

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98016155.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html

Format:

Books

Publication Date

1998

Excerpt:

"Successful market management depends on the manager's ability to think strategically, and to

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