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Consumer behavior and marketing action

Assael, Henry.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006530708&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht004238592.PDF
Inhaltsverzeichnis Consumer behavior and marketing action

Format:

Books

Publication Date

1992

Excerpt:

Consumer behavior and marketing action / Assael, Henry.

Available: Copies:

Even more offensive marketing : an exhilarating action guide to winning in business

Davidson, J. H. (J. Hugh), 1935-

Format:

Books

Publication Date

1997

Excerpt:

Even more offensive marketing : an exhilarating action guide to winning in business / Davidson, J

Available: Copies:

Marketing 5.0 : technology for humanity

Kotler, Philip, author.

https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site

Format:

Books

Publication Date

2021

Excerpt:

targeting -- Predictive marketing : anticipating market demand with proactive action -- Contextual marketing

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Principles of strategic communication

Holtzhausen, Derina Rhoda, author.

Format:

Books

Publication Date

2021

Excerpt:

communication in action, suggested further reading, and practice test questions. Instructors will find an

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Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO method

Canalichio, Pete, author.

Format:

Books

Publication Date

2018

Excerpt:

action -- Scalable : achieving your best size -- Own-able : how you expand and stay true to your DNA

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Youthnation : building remarkable brands in a youth-driven culture

Britton, Matt, 1975-, author

Format:

Books

Publication Date

2015

Excerpt:

thoughts, strategies, and brass tacks advice for putting it into action.Use New-Gen psychographics to

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Measuring marketing : 103 key metrics every marketer needs

Davis, John, 1960 February 17-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html

Format:

Books

Publication Date

2007

Excerpt:

-- 54. Gross page impressions (or gross page requests) -- 55. Cost per click -- 56. Cost per action

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Guerrilla marketing for consultants : breakthrough tactics for winning profitable clients

Levinson, Jay Conrad.

Publisher description http://www.loc.gov/catdir/description/wiley042/2004042253.html
Table of contents http://www.loc.gov/catdir/toc/wiley041/2004042253.html

Format:

Books

Publication Date

2005 2004

Excerpt:

. Put your plan into action.

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Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers

Levinson, Jay Conrad.

Format:

Books

Publication Date

2005

Excerpt:

expansion, you get 30 action plans via guerrilla marketing tips, methods, ideas, and values - where the

Available: Copies:

10.

Strategic hotel/motel marketing

Hart, Christopher W. L.

Format:

Books

Publication Date

1986

Excerpt:

property level -- Strategic marketing in action -- Growth strategies -- Current trends and future

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