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1. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down
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2. 
Cover image for ProfitBrand : how to increase the profitability, accountability & sustainability of brands
by 
Wreden, Nick.
Format: 
Books
Publication Date 
2005
Excerpt: 
: striving toward adoption ; Constituencies: communicating with communities -- ; Communication principles
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4. 
Cover image for Destination branding : creating the unique destination proposition
by 
Morgan, Nigel.
Format: 
Books
Publication Date 
2002
Excerpt: 
' demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding
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5. 
Cover image for Marketing communications : contexts, strategies, and applications
by 
Fill, Chris.
Format: 
Books
Publication Date 
2002
Excerpt: 
Communication theory ; Linear model of communication ; Process of adoption, process of diffusion
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