Marketing management : analysis, planning, implementation, and control / Kotler, Philip.

Apples, insights and mad inventors : an entertaining analysis of modern marketing / Bullmore, J. J

Marketing in South Africa : decision analysis, theory, and practice / Brits, R. N.

Part four: brand analysis and planning: measuring brand impact-- Developing a strategic brand

formulation of strategic marketing, discusses the analysis of the environment, and how to apply and evaluate

--3.Customer analysis --4.Market analysis --5.Analysisi Competitors-- 6.Internal environmental

-- Competitive Analysis : Implications in Planning -- Working with Creative : Implications in Planning -- Working

brand. From research and analysis through brand strategy, design development through application design

; Preparing a marketing research brief ; Auditing a market ; Constructing a SWOT ; Competitor analysis ; The

marketing marketing strategy market market research market analysis development cases

up -- 05.Competition -- Introduction -- Competitor analysis -- Why you need to know your competition

intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy. Analyses the impact of