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1. 
Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
Anecdotes as Topic.
Available: Copies:
2. 
Cover image for From witblits to vuvuzelas : marketing in the new South Africa
From witblits to vuvuzelas : marketing in the new South Africa
From witblits to vuvuzelas : marketing in the new South Africa
by 
Hefer, Dale.
Format: 
Books
Publication Date 
2010
Excerpt: 
local marketing legends. Personal anecdotes illustrate key concepts, while the main focus of the book is
Available: Copies:
3. 
Cover image for Welcome to the creative age : bananas, business and the death of marketing
Welcome to the creative age : bananas, business and the death of marketing
by 
Earls, Mark.
Table of contents http://www.loc.gov/catdir/toc/wiley031/2002512721.html
Format: 
Books
Publication Date 
2002
Excerpt: 
and anecdotes from disparate fields - from neuroscience and Cary Grant to circuses and rock music - to
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