by
McDonald, Malcolm.
Format:
Books
Publication Date
2007
Excerpt:
market audit -- Completing the marketing audit: 2. the product audit -- Setting marketing objectives and
by
McDonald, Malcolm.
Format:
Books
Publication Date
1999
Excerpt:
customer and market audit -- 5. Completing the marketing audit : the product audit -- 6. Setting marketing
by
McDonald, Malcolm.
Format:
Books
Publication Date
1995
Excerpt:
customer and market audit -- 5. Completing the marketing audit: 2 The product audit -- 6. Setting marketing