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1. 
Cover image for Basic marketing
by 
Perreault, William D.
Format: 
Books
Publication Date 
2010
Excerpt: 
Basic marketing / Perreault, William D.
Available: Copies:
2. 
Cover image for Basic marketing : a global-managerial approach
by 
Cannon, Joseph P.
Format: 
Books
Publication Date 
2008 2007
Excerpt: 
Basic marketing : a global-managerial approach / Cannon, Joseph P.
Available: Copies:
3. 
Cover image for Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
"Designed to support the paradigm shift in media and communication, this book presents the basic
Available: Copies:
4. 
Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
: identifying your values -- Tell the truth, part II: the hero's journey -- Basic training: designing your core
Available: Copies:
5. 
Cover image for Pricing strategies : a marketing approach
by 
Schindler, Robert (Robert M.)
Format: 
Books
Publication Date 
2012
Excerpt: 
anxieties of students with an intuitive approach to understanding basic pricing concepts, and presents
Available: Copies:
6. 
Cover image for Sustainability marketing : a global perspective
by 
Belz, Frank-Martin.
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing Values and Objectives -- Sustainability Marketing: Challenging Basic Assumptions -- Sustainability
Available: Copies:
7. 
Cover image for Marketing
by 
Baines, Paul, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
Linked to an online resource centre and instructor's DVD, this textbook introduces the basic
Available: Copies:
8. 
Cover image for New products management
by 
Crawford, C. Merle (Charles Merle), 1924-2012.
Format: 
Books
Publication Date 
2006
Excerpt: 
International Products? -- On What Basic Ideas or Concepts Is This Field of Activity Built? -- Don't Most Real
Available: Copies:
9. 
Cover image for Foundations of marketing
by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
This text begins by introducing basic concepts from the ground up, such as the marketing
Available: Copies:
11. 
Cover image for Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Format: 
Books
Publication Date 
2002
Excerpt: 
buying -- Market segmentation, targeting, and positioning strategies -- Basic concepts about goods
Available: Copies:
12. 
Cover image for Internet marketing
by 
Hofacker, Charles F.
Format: 
Books
Publication Date 
2001
Excerpt: 
Markup Language -- Some Basic Markups -- Fast Computer Graphics -- Fine Tuning the Artwork -- Web
Available: Copies:
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