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Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

with a Communication Budget -- Setting Communication Objectives -- Communication Idea and Briefing

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Social media explained : untangling the world's most misunderstood business trend

Schaefer, Mark W.

Format:

Books

Publication Date

2014

Excerpt:

're in a niche market. Do we really need to use social media? -- How much should we budget for this

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From witblits to vuvuzelas : marketing in the new South Africa

Hefer, Dale.

Format:

Books

Publication Date

2010

Excerpt:

My man Percy. Setting the marketing objectives and establishing the budget -- 'But what about the

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Brand media strategy : integrated communications planning in the digital era

Young, Antony, 1964-

Format:

Books

Publication Date

2010

Excerpt:

for every marketer to help increase their brand's exposure while staying on budget"--Provided by

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Marketing payback : is your marketing profitable?

Shaw, Robert, 1950-

Format:

Books

Publication Date

2005

Excerpt:

reliable sales forecast or simply want to justify a marketing budget, Marketing Payback will help you to

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Marketing in travel and tourism

Middleton, Victor T. C.

MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html

Format:

Books

Publication Date

2001

Excerpt:

, market leadership and branding in the budget hotel sector -- Longlands at Cartmel: an innovative Internet

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