by
Kotler, Philip, author.
Format:
Books
Publication Date
2021
Excerpt:
Wholesaling -- 14. Engaging Consumers and Communicating Customer Value: Integrated Marketing Communication
by
Holtzhausen, Derina Rhoda, author.
Format:
Books
Publication Date
2021
Excerpt:
Business communication.
by
Lamb, Charles W., author.
Format:
Books
Publication Date
2017
Excerpt:
communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion
by
Kelley, Larry D., 1955-
Format:
Electronic Resources
Publication Date
2015
Excerpt:
with a Communication Budget -- Setting Communication Objectives -- Communication Idea and Briefing
by
Grewal, Dhruv.
Format:
Books
Publication Date
2014
Excerpt:
-- Retailing and multichannel marketing -- Value communication -- Integrated marketing communications
by
Fill, Chris.
Format:
Books
Publication Date
2012
Excerpt:
Business marketing face to face : the theory and practice of B2B / Fill, Chris.
by
Etzel, Michael J.
Format:
Electronic Resources
Publication Date
2007
Excerpt:
-- Business markets and buying behavior -- Market segmentation, targeting and positioning -- Marketing
by
Bradley, Nigel, 1958-
Format:
Books
Publication Date
2007 2006
Excerpt:
-- Quantitative research -- Analysis and communication -- Analysis -- Reporting and presentation -- Marketing
by
Meyers, Herbert M.
Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html
Format:
Books
Publication Date
2005
Excerpt:
; The new name ; What's in a name? -- 16. The designer as a business partner : Being a business partner
by
Levinson, Jay Conrad.
Format:
Books
Publication Date
2005
Excerpt:
. Business networking -- Day 13. Strategic alliances and fusion marketing -- Day 14. Direct selling -- Day 15
by
Kotler, Philip.
Format:
Books
Publication Date
2004
Excerpt:
behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning
by
Kotler, Philip.
Books24x7 http://www.books24x7.com/marc.asp?bookid=12771
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=152701
ebrary http://site.ebrary.com/id/10299243
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=82571
MyiLibrary http://www.myilibrary.com?id=36368
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=152701
ebrary http://site.ebrary.com/id/10299243
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=82571
MyiLibrary http://www.myilibrary.com?id=36368
Format:
Electronic Resources
Publication Date
2003
Excerpt:
Marketing; Change; Communication and Promotion; Companies; Competitive Advantage; Competitors; Consultants
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