Research handbooks in business and management series

-- Personal selling and sales management -- Social media and marketing -- Part 6: Pricing decisions -- Pricing

" and the "how" of navigating this new landscape. By placing strategy before structure, Robert and Carla

-- Advertising, public relations, and sales promotions -- Personal selling and sales management -- Glossary

Contemporary retail and marketing case studies / Van Heerden, Neels, 1957-

Marketing concepts and strategies / Dibb, Sally, 1963-

Business marketing face to face : the theory and practice of B2B / Fill, Chris.

Business functions : an introduction / Van Zyl, J.

Management -- 5. Marketing Strategy -- 6. Market Segmentation and Positioning -- 7. International Market

marketing -- Segmenting and targeting markets -- Decision support systems and marketing research -- Product

Chaotics : the business of managing and marketing in the age of turbulence / Kotler, Philip.

Marketing -- Management.