information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business

-- Part 2: Analyzing market opportunities -- Consumer decision making -- Business marketing -- Segmenting

Information to Gain Customer Insights -- 5. Consumer Markets and Consumer Buyer Behavior -- 6. Business

-- Understanding the marketplace -- Consumer behavior -- Business-to-business marketing -- Global marketing

. Services Marketing -- 14. Business-to-Business Marketing -- 15. Relationship Marketing -- 16. Not

responsibility -- The marketing environment -- Developing a global vision -- Consumer decision making -- Business

gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business

-- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the

marketing opportunities -- Consumer decisionmaking -- Business marketing -- Segmenting and targeting markets

. Market segmentation, targeting and positioning -- 9. Consumer behavior -- 10. Business-to-business (B2B

behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning

; Cognitive theory ; Attitudes ; Social value groups ; Business ethics ; Advertising and mass manipulation