Research handbooks in business and management series

Strategic brand management / Chernev, Alexander, author

Introduction to Business Functions/ Bester, P.

-- Personal selling and sales management -- Social media and marketing -- Part 6: Pricing decisions -- Pricing

Business functions : an introduction / Van Noordwyk, A.

illustrate WHY the idea of Content Creation Management will be a core discipline within tomorrow's marketing

-- Understanding the marketplace -- Consumer behavior -- Business-to-business marketing -- Global marketing

Drucker on marketing : lessons from the world's most influential business thinker / Cohen, William

business in South Africa. It offers undergraduate students a practical view of marketing and management

Business marketing face to face : the theory and practice of B2B / Fill, Chris.

Business functions : an introduction / Van Zyl, J.

environment -- Marketing in international markets and globalization -- Consumer buying behaviour -- Business