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1. 
Cover image for How to sell to retail : the secrets of getting your product to market
by 
Rayner, Clare.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- People buy from people... -- Importance of your profile -- Being the go-to expert in your niche -- The
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2. 
Cover image for How to make sales when you don't like selling
by 
Fairweather, Alan.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Business buyers are also emotional -- It's difficult to be logical -- Knowing what people really want
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3. 
Cover image for Purple cow : transform your business by being remarkable
by 
Godin, Seth.
Format: 
Books
Publication Date 
2005 2004
Excerpt: 
Purple cow : transform your business by being remarkable / Godin, Seth.
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4. 
Cover image for The visionary package : using packaging to build effective brands
by 
Meyers, Herbert M.
Format: 
Books
Publication Date 
2005
Excerpt: 
; The new name ; What's in a name? -- 16. The designer as a business partner : Being a business partner
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