-- Part 2: Analyzing market opportunities -- Consumer decision making -- Business marketing -- Segmenting

Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

environment -- Consumer buying behaviour -- Business markets and business buying behaviour -- Segmenting

marketing mix for business markets, services and in international marketing -- Marketing planning and

Planning -- 12. Retailing and Channel Management -- Pt. 4: Principles of Relational Marketing -- 13

responsibility -- The marketing environment -- Developing a global vision -- Consumer decision making -- Business

behaviour -- Market segmentation, targeting and positioning -- Integrated marketing -- Marketing planning

Business planning.

-- Business markets and buying behavior -- Market segmentation, targeting and positioning -- Marketing

research applications -- Business-to-business research -- International research -- Audience research

marketing opportunities -- Consumer decisionmaking -- Business marketing -- Segmenting and targeting markets

identification and new-product planning. Part 5. Pricing strategy. 13. Price determination -- 14. Managing the