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1. 
Cover image for Contemporary retail and marketing case studies
by 
Van Heerden, Neels, 1957-
Format: 
Books
Publication Date 
2013
Excerpt: 
Contemporary retail and marketing case studies / Van Heerden, Neels, 1957-
Available: Copies:
by 
Lumsdon, Les.
Format: 
Books
Publication Date 
1992
Excerpt: 
Marketing for tourism : case study assignments / Lumsdon, Les.
Available: Copies:
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003
Excerpt: 
Instructor's manual with case guide and test item file / Kotler, Philip.
Available: Copies:
4. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
data analytics, paid media, mobile media, influencer marketing, and B2B media - New mini-case studies
Available: Copies:
5. 
Cover image for Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
questions, a contemporary global case study, a career profile of a current practitioner, end
Available: Copies:
6. 
Cover image for Strategic marketing : theory and application for competitive advantage
by 
Venter, Peet, 1964-
Format: 
Books
Publication Date 
2020
Excerpt: 
African setting through case studies.
Available: Copies:
7. 
Cover image for The content marketing handbook : how to double the results of your marketing campaigns
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
selling -- Marketing with white papers and special reports -- Marketing with case sudies and testemonials
Available: Copies:
by 
Klopper, H. B., 1974- editor.
Format: 
Books
Publication Date 
2016
Excerpt: 
Marketing -- South Africa -- Case studies.
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9. 
Cover image for Social media explained : untangling the world's most misunderstood business trend
by 
Schaefer, Mark W.
Format: 
Books
Publication Date 
2014
Excerpt: 
efforts? -- An awesome case that pulls it all together -- Section Three. A social media primer: Blogs
Available: Copies:
10. 
Cover image for Nontraditional media in marketing and advertising
by 
Blakeman, Robyn, 1958-
Format: 
Books
Publication Date 
2014
Excerpt: 
-world case and visual examples are provided, including augmented reality, mobile GPS couponing, interactive
Available: Copies:
11. 
Cover image for How to sell to retail : the secrets of getting your product to market
by 
Rayner, Clare.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Introduction -- Defining your ideal customer -- Knowing your customer - case studies -- Reaching the end user
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12. 
Cover image for Strategic marketing
by 
Cravens, David W.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing -- Management -- Case studies.
Available: Copies:
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