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Contemporary retail and marketing case studies

Van Heerden, Neels, 1957-

Format:

Books

Publication Date

2013

Excerpt:

Contemporary retail and marketing case studies / Van Heerden, Neels, 1957-

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Advertising media planning : a brand management approach

Kelley, Larry D., 1955- author.

Format:

Books

Publication Date

2023

Excerpt:

data analytics, paid media, mobile media, influencer marketing, and B2B media - New mini-case studies

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Strategic marketing : theory and application for competitive advantage

Venter, Peet, 1964-

Format:

Books

Publication Date

2020

Excerpt:

African setting through case studies.

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Contemporary cases in southern African marketing

Klopper, H. B., 1974- editor.

Format:

Books

Publication Date

2016

Excerpt:

Marketing -- South Africa -- Case studies.

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How to sell to retail : the secrets of getting your product to market

Rayner, Clare.

Format:

Books

Publication Date

2013

Excerpt:

-- Introduction -- Defining your ideal customer -- Knowing your customer - case studies -- Reaching the end user

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Strategic marketing

Cravens, David W.

Format:

Books

Publication Date

2013

Excerpt:

Marketing -- Management -- Case studies.

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Principles and practice of marketing

Jobber, David, 1947-

Format:

Books

Publication Date

2013

Excerpt:

Marketing -- Europe -- Case studies.

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Designing brand identity : an essential guide for the whole branding team

Wheeler, Alina.

E-book - Full text from Dawsonera. To print, you will need to select one page at a time
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html

Format:

Books

Publication Date

2013

Excerpt:

implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands

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Applied marketing cases

Drotsky, Antonie.

Format:

Books

Publication Date

2013

Excerpt:

Marketing -- Case studies.

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10.

Marketing : a critical textbook

Ellis, Nick.

Format:

Books

Publication Date

2011

Excerpt:

Marketing -- Case studies.

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11.

Campaign communication and political marketing

Maarek, Philippe J.

Format:

Books

Publication Date

2011

Excerpt:

intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy. Analyses the impact of

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12.

The marketing firm : economic psychology of corporate behaviour

Vella, Kevin J.

Format:

Books

Publication Date

2011

Excerpt:

Marketing -- Case studies.

Available: Copies:

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