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00000IIE
Print
2. 
Cover image for Identity and strategy : how individual visions enable the design of a market strategy that works
by 
Rughase, Olaf G., 1968-
Format: 
Books
Publication Date 
2006
Excerpt: 
Organizational change.
Available: Copies:
3. 
Cover image for The visionary package : using packaging to build effective brands
by 
Meyers, Herbert M.
Format: 
Books
Publication Date 
2005
Excerpt: 
initiative ; Becoming a proactive, visionary partner ; But, it takes two to tango ; Matrix management ; The
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4. 
Cover image for Marketing insights from A to Z : 80 concepts every manager needs to know
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
-to-Business Marketing; Change; Communication and Promotion; Companies; Competitive Advantage; Competitors; Consultants
Available: Copies:
5. 
Cover image for Services marketing
by 
Lovelock, Christopher H.
Format: 
Books
Publication Date 
1996
Excerpt: 
-- Measuring Marketing Success / David H. Maister -- Service Positioning Through Structural Change / G. Lynn
Available: Copies:
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