Search Results for Communication in business.

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6 Results Found

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Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

Communication Planning -- The Role of Communication in Advertising and Marketing -- Working with a Situation

Available: Copies:

Business marketing face to face : the theory and practice of B2B

Fill, Chris.

Format:

Books

Publication Date

2012

Excerpt:

Communication in marketing.

Available: Copies:

The visionary package : using packaging to build effective brands

Meyers, Herbert M.

Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html

Format:

Books

Publication Date

2005

Excerpt:

communicative package ; The sensuous package ; The package colors ; The centrol role of package design in a

Available: Copies:

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning

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Welcome to the creative age : bananas, business and the death of marketing

Earls, Mark.

Table of contents http://www.loc.gov/catdir/toc/wiley031/2002512721.html

Format:

Books

Publication Date

2002

Excerpt:

Creative ability in business.

Available: Copies:

Internet marketing

Hofacker, Charles F.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/onix06/00036498.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/wiley035/00036498.html
Cover http://swbplus.bsz-bw.de/bsz08739104xcov.htm

Format:

Books

Publication Date

2001

Excerpt:

Communications Strategy -- Web Site Communication Goals -- Establishing Online Relationships -- Human Information

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