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1. 
Cover image for Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Principles of strategic communication / Holtzhausen, Derina Rhoda, author.
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2. 
Cover image for Strategic brand management
by 
Chernev, Alexander, author
Format: 
Books
Publication Date 
2020
Excerpt: 
Strategic brand management / Chernev, Alexander, author
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3. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
; Managing the sales team ; Key account management ; Implementing key account management ; Channel strategy
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4. 
Cover image for The visionary package : using packaging to build effective brands
by 
Meyers, Herbert M.
Format: 
Books
Publication Date 
2005
Excerpt: 
communicative package ; The sensuous package ; The package colors ; The centrol role of package design in a
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5. 
Cover image for Branding unbound : the future of advertising, sales, and the brand experience in the wireless age
by 
Mathieson, Rick.
Format: 
Books
Publication Date 
2005
Excerpt: 
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age /
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6. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal
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8. 
Cover image for Promotional strategy : managing the marketing communications process
by 
Engel, James F.
Format: 
Books
Publication Date 
1994
Excerpt: 
Promotional strategy : managing the marketing communications process / Engel, James F.
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9. 
Cover image for Promotional strategy : managing the marketing communications process
by 
Engel, James F.
Format: 
Books
Publication Date 
1991
Excerpt: 
Promotional strategy : managing the marketing communications process / Engel, James F.
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