by
Holtzhausen, Derina Rhoda, author.
Format:
Books
Publication Date
2021
Excerpt:
Principles of strategic communication / Holtzhausen, Derina Rhoda, author.
by
Chernev, Alexander, author
Format:
Books
Publication Date
2020
Excerpt:
Strategic brand management / Chernev, Alexander, author
by
McDonald, Malcolm.
Format:
Books
Publication Date
2013
Excerpt:
; Managing the sales team ; Key account management ; Implementing key account management ; Channel strategy
by
Meyers, Herbert M.
Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html
Format:
Books
Publication Date
2005
Excerpt:
communicative package ; The sensuous package ; The package colors ; The centrol role of package design in a
by
Mathieson, Rick.
Table of contents http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html
Branding Unbound, the blog http://maverix.typepad.com/brandingunbound/
Ebook Library http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu
Branding Unbound, the blog http://maverix.typepad.com/brandingunbound/
Ebook Library http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu
Format:
Books
Publication Date
2005
Excerpt:
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age /
by
Kotler, Philip.
Format:
Books
Publication Date
2004
Excerpt:
-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal
by
Shimp, Terence A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Format:
Books
Publication Date
2003
Excerpt:
Communication in marketing.
by
Engel, James F.
Format:
Books
Publication Date
1994
Excerpt:
Promotional strategy : managing the marketing communications process / Engel, James F.
by
Engel, James F.
Format:
Books
Publication Date
1991
Excerpt:
Promotional strategy : managing the marketing communications process / Engel, James F.
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