Advertising media planning : a brand management approach / Kelley, Larry D., 1955- author.

Principles of strategic communication / Holtzhausen, Derina Rhoda, author.

Marketing communication : an integrated approach / Koekemoer, Ludi.

Strategic brand management / Chernev, Alexander, author

communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion

Marketing communication : an integrated approach / Koekemoer, Ludi.

-- Retailing and multichannel marketing -- Value communication -- Integrated marketing communications

; Managing the sales team ; Key account management ; Implementing key account management ; Channel strategy

Communication in marketing.

distributing -- Promotion. Integrated marketing communication -- Personal selling and sales management

Draadloze communicatie.

communicative package ; The sensuous package ; The package colors ; The centrol role of package design in a