Principles of strategic communication / Holtzhausen, Derina Rhoda, author.

Marketing communication : an integrated approach / Koekemoer, Ludi.

communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion

Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

Marketing communication : an integrated approach / Koekemoer, Ludi.

communication and distribution channels -- Planning and control. Forecasting sales ; Marketing planning

-- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

research and market information -- Product. Product planning and development -- Product mix strategies

Marketing -- Planning.

-- Quantitative research -- Analysis and communication -- Analysis -- Reporting and presentation -- Marketing

: striving toward adoption ; Constituencies: communicating with communities -- ; Communication principles