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1. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
Boston matrix ; The directional policy matrix ; The Ansoff matrix -- Managing the marketing mix. Branding
Available: Copies:
2. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
policy. -- 15. Promoting products : advertising, direct marketing, and sales promotion. -- 16. Promoting
Available: Copies:
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