Integrated marketing communication / Bothma, Neels.

Integrated marketing communication / Bothma, Neels, 1959-

Principles of strategic communication / Holtzhausen, Derina Rhoda, author.

Marketing communication : an integrated approach / Cant, Michael

Marketing communication : an integrated approach / Koekemoer, Ludi.

Marketing communication : an integrated approach / Koekemoer, Ludi.

Campaign communication and political marketing / Maarek, Philippe J.

communication strategy -- Putting it all together: the strategic marketing plan

Marketing communications / Egan, John, 1952- author.

four key parts, walking the student through the foundations of brand communication, communication

Wholesaling -- 14. Engaging Consumers and Communicating Customer Value: Integrated Marketing Communication

brand communication campaign, managing brand portfolios, cobranding, brand repositioning and realignment