's influence on marketing -- Understanding consumer decision-making -- Analysing the competitive situation

's influence on marketing -- Understanding consumer decision-making -- Analysing the competitive situation

-- Part 2: Analyzing market opportunities -- Consumer decision making -- Business marketing -- Segmenting

. Information for marketing decision-making and marketing research -- 6. Segmenting and targeting markets -- 7

marketing environment -- 4. Tourism marketing planning -- 5. Tourism marketing research -- PART 3. Analysing

research -- Chapter 5: Segmentation, targeting and positioning -- Chapter 6: Product decision -- Chapter 7

-- Understanding the marketplace -- Consumer behavior -- Business-to-business marketing -- Global marketing

segmentation ; International market segmentation -- Understanding markets. Marketing information and research

environment -- Consumer buying behaviour -- Business markets and business buying behaviour -- Segmenting

environment -- Marketing in international markets and globalization -- Consumer buying behaviour -- Business

Environment -- 3. Consumer Buying Behaviour -- 4. Marketing Research -- Pt. 2: Principles of Marketing

Consumer behaviour / Schiffman, Leon G.