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1. 
Cover image for Consumer behavior : building marketing strategy
by 
Hawkins, Del I.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
Consumer behavior : building marketing strategy / Hawkins, Del I.
Available: Copies:
2. 
Cover image for The must-have customer : 7 steps to winning the customer you haven't got
by 
Gordman, Robert.
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer satisfaction.
Available: Copies:
4. 
Cover image for Customer behaviour : consumer behaviour and beyond
by 
Widing, Robert E.
Format: 
Books
Publication Date 
2003
Excerpt: 
Consumer satisfaction.
Available: Copies:
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
-- Developing marketing opportunities and strategies. Marketing research and information systems -- Consumer
Available: Copies:
6. 
Cover image for Emotion marketing : the Hallmark way of winning customers for life
by 
Robinette, Scott.
Format: 
Books
Publication Date 
2001
Excerpt: 
Consumer satisfaction.
Available: Copies:
7. 
Cover image for Marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2000
Excerpt: 
pursue customer satisfaction ; Developing and managing products ; Marketing channels and the role of
Available: Copies:
8. 
Cover image for Customer behavior : consumer behavior & beyond
by 
Sheth, Jagdish N.
Format: 
Books
Publication Date 
1999
Excerpt: 
Consumer satisfaction.
Available: Copies:
9. 
Cover image for Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1997
Excerpt: 
Environment -- 6. Analyzing Consumer Markets and Buying Behavior -- 7. Analyzing Business Markets and Business
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