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1. 
Cover image for Cheap : the real cost of the global trend for bargains, discounts & customer choice
by 
Bosshart, David.
Format: 
Books
Publication Date 
2006
Excerpt: 
Cheap : the real cost of the global trend for bargains, discounts & customer choice / Bosshart
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2. 
Cover image for Sustainability marketing : a global perspective
by 
Belz, Frank-Martin.
Format: 
Books
Publication Date 
2012
Excerpt: 
Contents note continued: Total Customer Cost: The Consumer Perspective -- Total Customer Cost: The
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6. 
Cover image for Big brands, big trouble : lessons learned the hard way
by 
Trout, Jack.
Format: 
Books
Publication Date 
2001
Excerpt: 
The most popular mistakes and their high cost -- General Motors: forgetting what made them
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7. 
Cover image for Strategic market management
by 
Aaker, David A.
Format: 
Books
Publication Date 
2001
Excerpt: 
Potential Market Size -- Market Growth -- Market Profitability Analysis -- Cost Structure -- Distribution
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8. 
Cover image for Strategic market management
by 
Aaker, David A.
Format: 
Books
Publication Date 
1998
Excerpt: 
and Submarket Profitability Analysis -- Cost Structure -- Distribution Systems -- Market Trends -- Key
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