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1. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Media Costs -- General Characteristics of Media -- Evaluating Media Vehicles -- Video Media -- Audio
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3. 
Cover image for Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers
by 
Zabin, Jeff.
Format: 
Books
Publication Date 
2004
Excerpt: 
precision marketing with mass marketing to cut costs, grow revenues, and create an overall competitive
Available: Copies:
4. 
Cover image for Credibility marketing : build your business by becoming a recognized expert (without investing a lot of time or money)
by 
Chambers, Larry, 1947-
Format: 
Books
Publication Date 
2002
Excerpt: 
Your Book -- Turn Your Expertise into a College Course -- Stability -- Schedule of Fees and Costs
Available: Copies:
5. 
Cover image for Internet marketing
by 
Hofacker, Charles F.
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Costs and Prices -- The Mechanics of Electronic Commerce -- Payment Mechanisms -- Network Security and
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6. 
Cover image for Services marketing
by 
Lovelock, Christopher H.
Format: 
Books
Publication Date 
1996
Excerpt: 
Supplementary Services -- Ch. 9. Understanding Costs and Developing Pricing Strategies -- Ch. 10. Communicating
Available: Copies:
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