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Beyond six sigma : profitable growth throuth customer value creation

Plaster, Gary.

Table of contents only http://www.loc.gov/catdir/toc/ecip0517/2005023556.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0623/2005023556-d.html

Format:

Books

Publication Date

2006

Excerpt:

Beyond six sigma : profitable growth throuth customer value creation / Plaster, Gary.

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Strategic brand management

Chernev, Alexander, author

Format:

Books

Publication Date

2020

Excerpt:

management as a value-creation process-- Brand as a means of creating market value

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Contemporary issues in marketing : principles & practice

Gbadamosi, Ayantunji, editor.

Format:

Books

Publication Date

2019

Excerpt:

organizations are now more informed, more demanding and crave value co-creation with marketers. This, coupled

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Experiences : the 7th era of marketing

Rose, Robert, author.

Format:

Books

Publication Date

2015

Excerpt:

illustrate WHY the idea of Content Creation Management will be a core discipline within tomorrow's marketing

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Marketing

Grewal, Dhruv.

Format:

Books

Publication Date

2014

Excerpt:

creation -- Product, branding, and packaging decisions -- Developing new products -- Services: the

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Winning the story wars : why those who tell--and live--the best stories will rule the future

Sachs, Jonah, author.

Format:

Books

Publication Date

2012

Excerpt:

sins -- The myth gap -- Marketing's dark art -- Part two. Shaping the future. Interlude: a creation

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Heads in beds : hospitality and tourism marketing

Raza, Ivo, 1968-

Format:

Books

Publication Date

2005

Excerpt:

the marketing job, markets and products, marketing budgets, branding, advertising, creation of

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Advertising, promotion & supplemental aspects of integrated marketing communications

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Excerpt:

-equity enhancement -- Positioning and targeting for MarCom efforts -- The communication process, meaning creation

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New consumer marketing : managing a living demand system

Baker, Susan.

Table of contents http://www.loc.gov/catdir/toc/wiley031/2003007455.html

Format:

Books

Publication Date

2003

Excerpt:

Consumer Marketing -- 5. A Model of New Consumer Marketing -- 6. Value Definition -- 7. Value Creation -- 8

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