by
Plaster, Gary.
Table of contents only http://www.loc.gov/catdir/toc/ecip0517/2005023556.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0623/2005023556-d.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0623/2005023556-d.html
Format:
Books
Publication Date
2006
Excerpt:
Beyond six sigma : profitable growth throuth customer value creation / Plaster, Gary.
by
Chernev, Alexander, author
Format:
Books
Publication Date
2020
Excerpt:
management as a value-creation process-- Brand as a means of creating market value
by
Gbadamosi, Ayantunji, editor.
Format:
Books
Publication Date
2019
Excerpt:
organizations are now more informed, more demanding and crave value co-creation with marketers. This, coupled
by
Rose, Robert, author.
Format:
Books
Publication Date
2015
Excerpt:
illustrate WHY the idea of Content Creation Management will be a core discipline within tomorrow's marketing
by
Grewal, Dhruv.
Format:
Books
Publication Date
2014
Excerpt:
creation -- Product, branding, and packaging decisions -- Developing new products -- Services: the
by
Sachs, Jonah, author.
Format:
Books
Publication Date
2012
Excerpt:
sins -- The myth gap -- Marketing's dark art -- Part two. Shaping the future. Interlude: a creation
by
Raza, Ivo, 1968-
Format:
Books
Publication Date
2005
Excerpt:
the marketing job, markets and products, marketing budgets, branding, advertising, creation of
by
Shimp, Terence A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Format:
Books
Publication Date
2003
Excerpt:
-equity enhancement -- Positioning and targeting for MarCom efforts -- The communication process, meaning creation
by
Baker, Susan.
Table of contents http://www.loc.gov/catdir/toc/wiley031/2003007455.html
Format:
Books
Publication Date
2003
Excerpt:
Consumer Marketing -- 5. A Model of New Consumer Marketing -- 6. Value Definition -- 7. Value Creation -- 8