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1. 
Cover image for Beyond six sigma : profitable growth throuth customer value creation
by 
Plaster, Gary.
Format: 
Books
Publication Date 
2006
Excerpt: 
Beyond six sigma : profitable growth throuth customer value creation / Plaster, Gary.
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2. 
Cover image for Strategic brand management
by 
Chernev, Alexander, author
Format: 
Books
Publication Date 
2020
Excerpt: 
management as a value-creation process-- Brand as a means of creating market value
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3. 
Cover image for Contemporary issues in marketing : principles & practice
by 
Gbadamosi, Ayantunji, editor.
Format: 
Books
Publication Date 
2019
Excerpt: 
organizations are now more informed, more demanding and crave value co-creation with marketers. This, coupled
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4. 
Cover image for Experiences : the 7th era of marketing
by 
Rose, Robert, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
illustrate WHY the idea of Content Creation Management will be a core discipline within tomorrow's marketing
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5. 
Cover image for Marketing
by 
Grewal, Dhruv.
Format: 
Books
Publication Date 
2014
Excerpt: 
creation -- Product, branding, and packaging decisions -- Developing new products -- Services: the
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6. 
Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
sins -- The myth gap -- Marketing's dark art -- Part two. Shaping the future. Interlude: a creation
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7. 
Cover image for Heads in beds : hospitality and tourism marketing
by 
Raza, Ivo, 1968-
Format: 
Books
Publication Date 
2005
Excerpt: 
the marketing job, markets and products, marketing budgets, branding, advertising, creation of
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9. 
Cover image for New consumer marketing : managing a living demand system
by 
Baker, Susan.
Format: 
Books
Publication Date 
2003
Excerpt: 
Consumer Marketing -- 5. A Model of New Consumer Marketing -- 6. Value Definition -- 7. Value Creation -- 8
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