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1.
Creative marketing : an extended metaphor for marketing in a new age
by
Fillis, Ian.
Format:
Books
Publication Date
2006
Excerpt:
Creative thinking.
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2.
How customers think : essential insights into the mind of the market
by
Zaltman, Gerald.
Table of contents
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001
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2003
Excerpt:
Creative thinking.
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