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1. 
Cover image for Juicing the orange : how to turn creativity into a powerful business advantage
by 
Fallon, Pat.
Format: 
Books
Publication Date 
2006
Excerpt: 
Juicing the orange : how to turn creativity into a powerful business advantage / Fallon, Pat.
Available: Copies:
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2020
Excerpt: 
-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper
Available: Copies:
3. 
Cover image for Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper
Available: Copies:
4. 
Cover image for The idea writers : copywriting in a new media and marketing era
by 
Iezzi, Teressa.
Format: 
Books
Publication Date 
2010
Excerpt: 
technology event; a regular contributor to Advertising Age; and a frequent speaker on creativity and popular
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5. 
Cover image for Marketing communications : a brand narrative approach
6. 
Cover image for All you need is a good idea! : how to create marketing messages that actually get results
by 
Heyman, Jay H., 1939-
Format: 
Books
Publication Date 
2008
Excerpt: 
, easy-to-follow style that stresses creativity. It provides unique, hands-on guidance, from generating
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7. 
Cover image for Fashion brands : branding style from Armani to Zara
by 
Tungate, Mark, 1967-
Format: 
Books
Publication Date 
2005
Excerpt: 
star -- Retail cathedrals; creativity drives consumption; luxury theme parks and urban bazaars
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8. 
Cover image for Marketing insights from A to Z : 80 concepts every manager needs to know
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
; Corporate Branding; Creativity; Customer Needs; Customer Orientation; Customer Relationship Management (CRM
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9. 
Cover image for Welcome to the creative age : bananas, business and the death of marketing
by 
Earls, Mark.
Format: 
Books
Publication Date 
2002
Excerpt: 
Foreword / Adam Morgan -- Introduction: Bananas at Dawn -- 1. Creativity Is Our Inheritance -- 2
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