Youthnation : building remarkable brands in a youth-driven culture / Britton, Matt, 1975-, author

Consumer behavior and culture : consequences for global marketing and advertising / Mooij, Marieke

. Place brand meaning-making: culture, ethos and habitus / Adriana Campelo -- 6. “I love this place

mission statement? -- Culture, values and ethics -- Determining your positioning -- Your brand's visual

-- Culture and subculture -- Reference groups and social class -- Personal characteristics -- Customer

on our diverse culture and the challenges and pitfalls that marketers encounter in this country

culture at industry events and in the media. --Book Jacket.

services -- Food and culture -- Music, dance and culture -- Entertainment in rural and urban communities

economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond

An examination of the effects of capitalism on American culture and society reveals how consumer

Corporate culture.

knowledge: insights for all ; Customer culture: ultimately, it is all about people ; Execution: separating