Services marketing : integrating customer focus across the firm / Zeithaml, Valarie A.

strategy: Creating value for target customers -- Products, services, and brands: Building customer value

-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8

products and personal services, and Marketing 4.0 maps out and authoritative approach to taking customers

in marketing such as customer relationship marketing, rural marketing, direct marketing, green

. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New

concepts -- Developing and managing products -- Services and nonprofit organization marketing -- Marketing

Food service -- Marketing.

, services and brands : building customer value -- New-product development and product life-cycle strategies

Marketing 3.0 : from products to customers to the human spirit / Kotler, Philip.

Customer services.

Customer services -- Marketing.