Problems in decision-making : a South African marketing approach by T.J. Seres. Seres, Thomas

's influence on marketing -- Understanding consumer decision-making -- Analysing the competitive situation

Marketing -- Decision making.

Marketing -- Decision making.

's influence on marketing -- Understanding consumer decision-making -- Analysing the competitive situation

-- Is your brand optimized? -- Making the decision to license -- License to operate : the future of the

Marketing -- Decision making.

-- Part 2: Analyzing market opportunities -- Consumer decision making -- Business marketing -- Segmenting

. Information for marketing decision-making and marketing research -- 6. Segmenting and targeting markets -- 7

. Characteristics of tourism marketing -- PART 2: Gathering information for decision-making -- 3. The tourism

Marketing -- Decision making.

-concept -- Market segmentation -- The consumer decision-making process -- Household decision making