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1. 
Cover image for Fashion brands : branding style from Armani to Zara
Fashion brands : branding style from Armani to Zara
by 
Tungate, Mark, 1967-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012312.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2005012312-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005012312-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Zara -- The designer as brand -- The new rock and roll; how to be a designer brand; -- The store is the
Available: Copies:
2. 
Cover image for The visionary package : using packaging to build effective brands
The visionary package : using packaging to build effective brands
by 
Meyers, Herbert M.
Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html
Format: 
Books
Publication Date 
2005
Excerpt: 
beginning ; A key marketing tool ; Branding the package ; Enter the package designer ; Packaging = branding
Available: Copies:
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