12 Results Found
000000000000IIE
1.
by
Kotler, Philip (Philip J.), 1931-
Format:
Books
Publication Date
2014 2013
Excerpt:
. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New
2.
by
Wheeler, Alina.
E-book - Full text from Dawsonera. To print, you will need to select one page at a time
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html
Format:
Books
Publication Date
2013
Excerpt:
brand. From research and analysis through brand strategy, design development through application design
3.
by
Cohen, William A., 1937-
Format:
Books
Publication Date
2013
Excerpt:
's Entrepreneurial Marketing -- pt. III Drucker's Marketing Strategy -- 10.The Best Way to Predict the Future Is to
4.
by
Cravens, David W.
Format:
Books
Publication Date
2013
Excerpt:
marketing marketing strategy market market research market analysis development cases
5.
by
Baines, Paul, 1973-
Format:
Books
Publication Date
2011
Excerpt:
Development -- Pt. 3: The Marketing Mix Principle -- 8. Developing Products and Brands -- 9. Price Decisions
6.
by
Morrison, Alastair M.
Format:
Books
Publication Date
2010
Excerpt:
Research -- 7. Marketing Strategy: Market Segmentation and Trends -- 8. Marketing Strategy: Strategies
7.
by
Kotler, Philip.
Format:
Books
Publication Date
2010
Excerpt:
communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and
8.
by
Kotler, Philip.
Format:
Books
Publication Date
2006
Excerpt:
-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies
9.
by
Kotler, Philip.
Format:
Books
Publication Date
2004
Excerpt:
-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal
10.
by
Doyle, Peter, 1943-2003.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2002
Excerpt:
Marketing management and strategy / Doyle, Peter, 1943-2003.
by
Kotler, Philip.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
strategy -- New-product development and product life-cycle strategies --Pricing products: pricing
12.
by
Middleton, Victor T. C.
MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Format:
Books
Publication Date
2001
Excerpt:
Studies of Marketing Practice in Travel and Tourism -- Travel Inn: a strategy for market development
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