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1. 
Cover image for Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketing series (London, England). Professional development.
Available: Copies:
2. 
Cover image for Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1995
Excerpt: 
Marketing series (London, England). Professional development.
Available: Copies:
by 
University of Maryland University College. Office of Instructional Development.
Format: 
Video disc
Publication Date 
2006 1993
Excerpt: 
University of Maryland University College. Office of Instructional Development.
Available: Copies:
by 
Meintjes, Corné, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
marketing skills development, which ensures that students are equipped with real skills that can be used in
Available: Copies:
5. 
Cover image for Handbook on place branding and marketing
by 
Campelo, Adriana, editor.
Format: 
Regular print
Publication Date 
2017
Excerpt: 
-of-origin to strategies for economic development / Adriana Campelo -- 2. A strategic spatial planning approach
Available: Copies:
6. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Product Development and Product Life-Cycle Strategies -- 10. Pricing: Understanding and Capturing Customer
Available: Copies:
7. 
Cover image for Strategic marketing
by 
Cravens, David W.
Format: 
Books
Publication Date 
2013
Excerpt: 
marketing marketing strategy market market research market analysis development cases
Available: Copies:
8. 
Cover image for Drucker on marketing : lessons from the world's most influential business thinker
by 
Cohen, William A., 1937-
Format: 
Books
Publication Date 
2013
Excerpt: 
Development of Marketing -- 2.The Purpose of Business Is Not to Make a Profit -- 3.Any Organization Has Only
Available: Copies:
10. 
Cover image for Sustainability marketing : a global perspective
by 
Belz, Frank-Martin.
Format: 
Books
Publication Date 
2012
Excerpt: 
that Transformed the World -- Challenges for the Twenty-First Century -- Sustainable Development -- The
Available: Copies:
11. 
Cover image for Marketing
by 
Baines, Paul, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
Development -- Pt. 3: The Marketing Mix Principle -- 8. Developing Products and Brands -- 9. Price Decisions
Available: Copies:
12. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
, Positioning, and Marketing Objectives -- 9. The Marketing Plan and the 8 Ps -- 10. Product Development and
Available: Copies:
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