The fusion marketing bible : fuse traditional media, social media, and digital media to maximize

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

Digital media.

Advertising media planning : a brand management approach / Kelley, Larry D., 1955- author.

-- Sponsorship and event marketing -- Alternative communication channels -- Digital media marketing -- Evaluating

Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

-- Sponsorship and event marketing -- Alternative communication channels -- Digital media marketing -- Evaluating

-- Marketing in the digital age. Internet marketing ; Social media marketing ; Mobile marketing ; Databases for

-for-Profit Marketing -- Pt. 5: Contemporary Marketing Practice -- 17. Digital Marketing -- 18. Postmodern Marketing

digital media and 24/7 news cycle on campaign conduct."--

in the real world." "In this major update, you will learn best practice in applying digital media