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Strategic brand management

Chernev, Alexander, author

Format:

Books

Publication Date

2020

Excerpt:

Part three: growing the brand: Crafting the brand architecture-- Managing the brand dynamics

Available: Copies:

Essentials of marketing

Brassington, Frances.

Format:

Books

Publication Date

2013

Excerpt:

Marketing dynamics -- The European marketing environment -- Buyer behaviour -- Segmenting markets

Available: Copies:

Designing brand identity : an essential guide for the whole branding team

Wheeler, Alina.

E-book - Full text from Dawsonera. To print, you will need to select one page at a time
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html

Format:

Books

Publication Date

2013

Excerpt:

pt. 1. Basics -- Brand basics -- Brand ideals -- Brand elements -- Brand dynamics -- Before and

Available: Copies:

Identity and strategy : how individual visions enable the design of a market strategy that works

Rughase, Olaf G., 1968-

Format:

Books

Publication Date

2006

Excerpt:

strategy making -- 2. What is organizational identity? -- 3. Identity and strategy : a dynamic framework

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Marketing management and strategy

Doyle, Peter, 1943-2003.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2002

Excerpt:

marketing mix -- Strategic market planning -- Market dynamics and competitive strategy -- Building

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