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International marketing

O'Reilly, J. Aidan.

Format:

Books

Publication Date

1985

Excerpt:

The M & E higher business education series,

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The long tail : how endless choice is creating unlimited demand

Anderson, Chris, 1961-

Format:

Books

Publication Date

2007

Excerpt:

transformed by the Internet and the near infinite choice it offers consumers, so traditional business models

Available: Copies:

Contemporary marketing 2005

Boone, Louis E.

Format:

Books

Publication Date

2005

Excerpt:

Contemporary marketing 2005 / Boone, Louis E.

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Effective marketing : creating and keeping customers

Zikmund, William G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html

Format:

Books

Publication Date

2002

Excerpt:

forces in an e-commerce world : the macroenvironment -- The microenvironment in an era of global business

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Electronic commerce : strategies and models for business-to-business trading

Timmers, Paul.

Table of contents http://catdir.loc.gov/catdir/toc/onix03/99037219.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/99037219.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/99037219.html

Format:

Books

Publication Date

1999

Excerpt:

Electronic commerce : strategies and models for business-to-business trading / Timmers, Paul.

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